July 11, 2018, 9:09 amAdam SilverTeam, Free Agent
Adam Silver made it clear that free agency will be moved up from midnight EST on July 1st to a more reasonable/TV friendly hour by next summer.
With the way the NBA has improved its brand over these last few years, it’s no surprise that the league is trying to make free agency one of the biggest drivers of interest in the league and even more TV friendly. The NBA has been great at getting more eyeballs on its product, and you can watch a league game just about anywhere you want. The introduction of League Pass and even streams for things like Summer League are making the NBA a year-round sport more and more. No doubt Twitter will still dominate the news cycle, but having a second screen will be an excellent addition to the summer frenzy.
Source: Sam Amick on Twitter